![]() ![]() Start by listing your industry’s key competing factors along the horizontal axis and plotting your and your competitors’ offering levels across the vertical axis to gain keen insight into the strategic profiles or value curves of your industry. Based on the Blue Ocean Strategy approach developed by Kim and Mauborgne, the Strategy Canvas app lets you draw and focus on the big picture first. Managers often crunch numbers instead of developing a clear strategic picture first. It propels users to action by reorienting their focus from competitors to alternatives and from customers to noncustomers of the industry and allows you to visualize how a blue ocean strategic move breaks away from the existing red ocean reality.Create your strategy canvas to analyze your strategic landscape. ![]() ![]() It captures the current state of play in the known market space, which allows users to clearly see the factors that an industry competes on and invests in, what buyers receive, and what the strategic profiles of the major players are.Importantly, it creates a commonly owned baseline for change. It exposes just how similar the players’ strategies look to buyers and reveals how they drive the industry toward the red ocean. The strategy canvas allows your organization to see in one simple picture all the factors an industry competes on and invests in, what buyers receive, and what the strategic profiles of the major players are. The horizontal axis on the strategy canvas captures the range of factors that an industry competes on and invests in, while the vertical axis captures the offering level that buyers receive across all of these key competing factors.Ī value curve or strategic profile is the graphic depiction of a company’s relative performance across its industry’s factors of competition. ![]()
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